Formulate a creative business idea into an opportunity . • Think creatively about a product that had not yet hit the marketplace. Build or explain a prototype of the product, draw up a comprehensive Business Plan and do a group presentation on the business plan (product)
Formulate a creative business idea into an opportunity . • Think creatively about a product that had not yet hit the marketplace. Build or explain a prototype of the product, draw up a comprehensive Business Plan and do a group presentation on the business plan (product)
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Formulate a creative business idea into an opportunity .
• Think creatively about a product that had not yet hit the marketplace. Build or explain a prototype of the
product, draw up a comprehensive Business Plan and do a group presentation on the business plan (product)
which will explain to audience why you think the product will be successful in the marketplace and would fully
appreciate the resources required and the potential for profit (elaborate) based on the creative business idea
that was formulated
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