Instruction: Base from your Opportunity Spotting and Assessment, seize the opportunity through creating a Business Plan. Starting with Marketing Plan Product Level 1: Core Benefits (list the major benefits of your product) b. Level 2: Physical Characteristics of the Product/Service (Product: make an outline/sketch on what will your product/s look/s like. Service: How will the customer acquire the service?) Example: a. wipped Oreem Oned Grahe leehe flee C. Level 3: Augmented Benefits of a Product/Service (list all the possible augmented benefits that fits your business)
Instruction: Base from your Opportunity Spotting and Assessment, seize the opportunity through creating a Business Plan. Starting with Marketing Plan Product Level 1: Core Benefits (list the major benefits of your product) b. Level 2: Physical Characteristics of the Product/Service (Product: make an outline/sketch on what will your product/s look/s like. Service: How will the customer acquire the service?) Example: a. wipped Oreem Oned Grahe leehe flee C. Level 3: Augmented Benefits of a Product/Service (list all the possible augmented benefits that fits your business)
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
![Instruction: Base from your Opportunity Spotting and Assessment, seize the opportunity through creating
a Business Plan. Starting with Marketing Plan
Product
a. Level 1: Core Benefits (list the major benefits of your product)
b. Level 2: Physical Characteristics of the Product/Service (Product: make an outline/sketch on what
will your product/s look/s like. Service: How will the customer acquire the service?)
Example:
wipped Oreem
Orbed Grben
leshe flea
Level 3: Augmented Benefits of a Product/Service (list all the possible augmented benefits that
fits your business)
С.
Price
Choose your pricing strategy.
b. Show the computation of your price. (If necessary)
a.
Promotion
a. List all the possible promotions that you can do.
b. State on how you will utilize those promotions.
People
a.
Who are the people in charge to market your business?
b.
Format:
Name
Task
Packaging
Provide a sketch/outline of your packaging and label the materials of your packaging.
Example:
a.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F594ef8c5-cc4c-4d83-ae99-1b9df498d2d7%2Fba5c823f-19ff-402a-949e-6ade12cd91c8%2Fp2mn7kp_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Instruction: Base from your Opportunity Spotting and Assessment, seize the opportunity through creating
a Business Plan. Starting with Marketing Plan
Product
a. Level 1: Core Benefits (list the major benefits of your product)
b. Level 2: Physical Characteristics of the Product/Service (Product: make an outline/sketch on what
will your product/s look/s like. Service: How will the customer acquire the service?)
Example:
wipped Oreem
Orbed Grben
leshe flea
Level 3: Augmented Benefits of a Product/Service (list all the possible augmented benefits that
fits your business)
С.
Price
Choose your pricing strategy.
b. Show the computation of your price. (If necessary)
a.
Promotion
a. List all the possible promotions that you can do.
b. State on how you will utilize those promotions.
People
a.
Who are the people in charge to market your business?
b.
Format:
Name
Task
Packaging
Provide a sketch/outline of your packaging and label the materials of your packaging.
Example:
a.
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