ACTIVITY #3- MARKETING PLAN OUTLINEInstruction: Base from your Opportunity Spotting and Assessment, seize the opportunity through creatinga Business Plan. Starting with Marketing PlanProductLevel 1: Core Benefits (list the major benefits of your product)a.b. Level 2: Physical Characteristics of the Product/Service (Product: make an outline/sketch on whatwill your product/s look/s like. Service: How will the customer acquire the service?)Example:ped Oee eeC. Level 3: Augmented Benefits of a Product/Service (list all the possible augmented benefits thatfits your business)PriceChoose your pricing strategy.b. Show the computation of your price. (If necessary)a.PromotionList all the possible promotions that you can do.b.State on how you will utilize those promotions.a.Peoplea.Who are the people in charge to market your business?b.Format:NameTaskPackaginga. Provide a sketch/outline of your packaging and label the materials of your packaging.Example:Processa. Make steps/process on how you will give your product/service to your customers. Youmay use charts for the presentation of process.Placea. List the place/s where you will create, display and serve your product/service.

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Answered: a Business Plan. Starting with…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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(1) The management of the bill of materials must be owned by the design team triggered by the purchasing team managed by a systemized unification of tools managed by the production manager (2) Which of the following does a bill of materials include? (Select all that apply.) list of suppliers list of raw materials for the product list of all ingredients needed to build a product list of all packaging needs
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Need help writing a paragraph about an error they are making with market segmentation. *article is below Product Case Study Sam and Micaela first met while studying marketing at San Juan College. Both were ambitious and had plans to run their own businesses. Over time they decided to start a business together. Initially they spent many months discussing what sort of business they should go into. They considered various service businesses, like consulting or an internet- based training offering. However, it was eventually an opportunity in the children’s toy market that appeared to have good potential. They had observed that parents were becoming increasingly time-poor and, as a result, had less time to spend with their children. And in order to compensate for this, the parents typically spent large amounts on their children to entertain them. Obvious examples were the success of PlayStations, iPads, PC’s, and mobile phones. Sam argued, “these are big ticket items. The level of…

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