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If an automobile showroom sends a small note thanking the customer for the purchase and reassuring her/him that they made the right decision in buying the car, then this is a good use of the step in the selling process as it takes into account the consumer's OA. Handling objections, post-purchase behavior.

If an automobile showroom sends a small note thanking the customer for the purchase and reassuring her/him that they made the right decision in buying the car, then this is a good use of the step in the selling process as it takes into account the consumer's OA. Handling objections, post-purchase behavior.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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If an automobile showroom sends a small note thanking the customer for the purchase and reassuring her/him that they made the right decision in buying the car, then this is a good use of the behavior. step in the selling process as it takes into account the consumer's, OA. Handling objections, post-purchase OB. Closing the sale, pre-purchase, OC. Follow-up, pre-purchase OD. Follow-up, post-purchase
Transcribed Image Text:If an automobile showroom sends a small note thanking the customer for the purchase and reassuring her/him that they made the right decision in buying the car, then this is a good use of the behavior. step in the selling process as it takes into account the consumer's, OA. Handling objections, post-purchase OB. Closing the sale, pre-purchase, OC. Follow-up, pre-purchase OD. Follow-up, post-purchase
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