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Explain the following nature of services of the company. 1. Jintangibility- A service can be experienced by the buyer or the receiver. Inseparability-is the characteristic that a service has which renders it impossible to divorce the supply or production of the service from its consumption. Variability- The change varies because of the nature of the service, the person who provides the time of the year when it is provided and the method of delivery of the service Perishability-Perishability is used in marketing to describe the way in which service capacity cannot be stored for sale in the future. NATURE OF SERVICE

Explain the following nature of services of the company. 1. Jintangibility- A service can be experienced by the buyer or the receiver. Inseparability-is the characteristic that a service has which renders it impossible to divorce the supply or production of the service from its consumption. Variability- The change varies because of the nature of the service, the person who provides the time of the year when it is provided and the method of delivery of the service Perishability-Perishability is used in marketing to describe the way in which service capacity cannot be stored for sale in the future. NATURE OF SERVICE

MARKETING 2018
MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
Problem 2C
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Explain the following nature of services of the company. 1. Jintangibility- A service can be experienced by the buyer or the receiver. Inseparability-is the characteristic that a service has which renders it impossible to divorce the supply or production of the service from its consumption. Variability- The change varies because of the nature of the service, the person who provides the time of the year when it is provided and the method of delivery of the service Perishability-Perishability is used in marketing to describe the way in which service capacity cannot be stored for sale in the future. NATURE OF SERVICE
Transcribed Image Text:Explain the following nature of services of the company. 1. Jintangibility- A service can be experienced by the buyer or the receiver. Inseparability-is the characteristic that a service has which renders it impossible to divorce the supply or production of the service from its consumption. Variability- The change varies because of the nature of the service, the person who provides the time of the year when it is provided and the method of delivery of the service Perishability-Perishability is used in marketing to describe the way in which service capacity cannot be stored for sale in the future. NATURE OF SERVICE
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