What is the purpose of building a minimum viable product?a. To test the technical feasibility of the productb. To test whether or not the product can be produced economically at scalec. To test if consumers want to buy the productd. None of these options is correct.
What is the purpose of building a minimum viable product?a. To test the technical feasibility of the productb. To test whether or not the product can be produced economically at scalec. To test if consumers want to buy the productd. None of these options is correct.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What is the purpose of building a minimum viable product?
a. To test the technical feasibility of the product
b. To test whether or not the product can be produced economically at scale
c. To test if consumers want to buy the product
d. None of these options is correct.
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Step 1
It is a strategy to ensure product acceptance prior to position the product in the marketplace.
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