The manager of a local restaurant wants to addnew desserts to the menu. Customers wereasked to complete a survey about what they liketo eat. The restaurant is in which stage of thenew-product development process?a. Test marketingb. Product developmentc. Idea generationd. Screeninge. Business analysis
The manager of a local restaurant wants to addnew desserts to the menu. Customers wereasked to complete a survey about what they liketo eat. The restaurant is in which stage of thenew-product development process?a. Test marketingb. Product developmentc. Idea generationd. Screeninge. Business analysis
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The manager of a local restaurant wants to add
new desserts to the menu. Customers were
asked to complete a survey about what they like
to eat. The restaurant is in which stage of the
new-product development process?
a. Test marketing
b. Product development
c. Idea generation
d. Screening
e. Business analysis
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