New product development starts with ………….. a) Idea generation b) Idea Screening c) Concept development d) Concept testing

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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New product development starts with …………..
a) Idea generation
b) Idea Screening
c) Concept development
d) Concept testing

 

Expert Solution
Step 1

Yes, new product development starts with a idea generation. 

Idea Generation in Entrepreneurship

Entrepreneurship is being capable to build and run a business. In entrepreneurship, idea generation is most important factors that lead to its success. The idea thought of here should be capable to solve a issues.

And along with being Trendy, the idea should also be simple to execute. For example, let’s suppose you feel a lot of individual have a issues to understanding legal jargon and legal proceedings.

Idea Generation in Product Development

Idea generation is the first level of step for any product development. This Nessessary you to look for feasible product options that can be executed. It is a most significant level for organizations to solve their issues.

It consist you to do market research and SWOT analysis. You should goal to come up with an idea that is trendy from your competitors and can be used profitably.

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