i.To identify all the possible ways a product may be adapted to a new market, it helps to separate its many dimensions into three (3) components which affect a market’s acceptance of a product. Identify and briefly discuss these three components. ii. Name the five characteristics of an innovation that can help determine the rate of acceptance or resistance of the market to a product.)
i.To identify all the possible ways a product may be adapted to a new market, it helps to separate its many dimensions into three (3) components which affect a market’s acceptance of a product. Identify and briefly discuss these three components. ii. Name the five characteristics of an innovation that can help determine the rate of acceptance or resistance of the market to a product.)
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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5.
i.To identify all the possible ways a product may be adapted to a new market, it
helps to separate its many dimensions into three (3) components which affect a
market’s acceptance of a product. Identify and briefly discuss these three
components.
ii. Name the five characteristics of an innovation that can help determine the rate
of acceptance or resistance of the market to a product.)
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