3. Sales representative DeMarino realized that the investment of his time and effort was not for short-term gain, but instead looked to the ___________ the hospital would bring to Medtronic. a. long-term revenue b. overall share of customer c. long-term clinical relationship d. product lifetime value e. customer lifetime value 4. DeMarino used personalized communications with the surgeon, hospital, and staff as he established the relationship. Using personalized communications provides a(n) _______________. a. opportunity to sell additional types of products b. way to ensure future sales c. effective means of increasing brand loyalty d. opportunity to pave the way for good customer service e. way to create a bond with the hospital
3. Sales representative DeMarino realized that the investment of his time and effort was not for short-term gain, but instead looked to the ___________ the hospital would bring to Medtronic. a. long-term revenue b. overall share of customer c. long-term clinical relationship d. product lifetime value e. customer lifetime value 4. DeMarino used personalized communications with the surgeon, hospital, and staff as he established the relationship. Using personalized communications provides a(n) _______________. a. opportunity to sell additional types of products b. way to ensure future sales c. effective means of increasing brand loyalty d. opportunity to pave the way for good customer service e. way to create a bond with the hospital
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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3. Sales representative DeMarino realized that the investment of his time and effort was not for short-term gain, but instead looked to the ___________ the hospital would bring to Medtronic.
a. long-term revenue
b. overall share of customer
c. long-term clinical relationship
d. product lifetime value
e. customer lifetime value
4. DeMarino used personalized communications with the surgeon, hospital, and staff as he established the relationship. Using personalized communications provides a(n) _______________.
a. opportunity to sell additional types of products
b. way to ensure future sales
c. effective means of increasing brand loyalty
d. opportunity to pave the way for good customer service
e. way to create a bond with the hospital
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