Which of the following is true of preferred customer perks? a. Giving away these perks is not particularly profitable for the company in the long run. b. The customers receiving these perks do not talk about them lest other customers get angry. c. The customers receiving these perks are disproportionately profitable for the company. d. Companies are usually quite indiscreet in providing these perks in order to attract more customers. _____ results from a cognitive comparison between a consumer's expectations and the consumer's actual performance perception. a. Disconfirmation b. Attribution c. Disintegration d. Consumer inertia
Which of the following is true of preferred customer perks? a. Giving away these perks is not particularly profitable for the company in the long run. b. The customers receiving these perks do not talk about them lest other customers get angry. c. The customers receiving these perks are disproportionately profitable for the company. d. Companies are usually quite indiscreet in providing these perks in order to attract more customers. _____ results from a cognitive comparison between a consumer's expectations and the consumer's actual performance perception. a. Disconfirmation b. Attribution c. Disintegration d. Consumer inertia
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Which of the following is true of preferred customer perks?
a. |
Giving away these perks is not particularly profitable for the company in the long run.
|
|
b. |
The customers receiving these perks do not talk about them lest other customers get angry.
|
|
c. |
The customers receiving these perks are disproportionately profitable for the company.
|
|
d. |
Companies are usually quite indiscreet in providing these perks in order to attract more customers.
|
_____ results from a cognitive comparison between a consumer's expectations and the consumer's actual performance perception.
a. |
Disconfirmation
|
|
b. |
Attribution
|
|
c. |
Disintegration
|
|
d. |
Consumer inertia
|
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