Which of the following is true of preferred customer perks?   a. Giving away these perks is not particularly profitable for the company in the long run.   b. The customers receiving these perks do not talk about them lest other customers get angry.   c. The customers receiving these perks are disproportionately profitable for the company.   d. Companies are usually quite indiscreet in providing these perks in order to attract more customers.   _____ results from a cognitive comparison between a consumer's expectations and the consumer's actual performance perception.   a. Disconfirmation   b. Attribution   c. Disintegration   d. Consumer inertia

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Market Research Methodology

Market research refers to employing strategies, collecting data, and studying the target audience of a product by an organization. Businesses analyze customer data to figure out consumer trends, improve product design, improve user experience, develop customer-centric marketing campaigns, generate high-quality leads, and boost conversion rates. Phone surveys, test marketing strategies, and focus groups can be used for marketing research.