1. What is the most recent group to be incorporated into product benefits? a. Resource benefits b. Functionl benefits c. Core values d. Sensory benefits 2. Which element would be categorized in the macro-environment for managers at Ben & Jerry’s? a. Ingredients b. Flavors c. Prices d. Cultural beliefs 3. For a customer to satisfy a need, he or she will need to search for information about how to satisfy that need. Which of the following is NOT true about the information search process? a. The customer begins by searching his or her memory for information or experiences to satisfy the need. b. If the customer does not have then information, he or she will search externally, and family and friends will be a reliable source. c. The information search generally begins with the general and narrows as the customer refines the search. d. With the growth in information available on-line, the information search step in the model will be eliminated and the model changed.
1.
What is the most recent group to be incorporated into product benefits?
a.
Resource benefits
b.
Functionl benefits
c.
Core values
d.
Sensory benefits
2.
Which element would be categorized in the macro-environment for managers at Ben & Jerry’s?
a.
Ingredients
b.
Flavors
c.
Prices
d.
Cultural beliefs
3.
For a customer to satisfy a need, he or she will need to search for information about how to satisfy that need. Which of the following is NOT true about the information search process?
a.
The customer begins by searching his or her memory for information or experiences to satisfy the need.
b.
If the customer does not have then information, he or she will search externally, and family and friends will be a reliable source.
c.
The information search generally begins with the general and narrows as the customer refines the search.
d.
With the growth in information available on-line, the information search step in the model will be eliminated and the model changed.
4.
A true competitive advantage is one that is valuable to customers and
a.
can’t be easily copied by competitors.
b.
is consistent with your mission statement.
c.
can be tied to a slogan.
d.
is easy to communicate.
5.
Despite the large number of elements in the
a.
beating the competition.
b.
meeting laws and regulations.
c.
facilitating an exchange.
d.
introducing a successful product.
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