Answered: Spelling out the strengths and…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Related questions

Question

Spelling out the strengths and weaknesses of a service facilitate matching of customer needs with product attributes leading to ____ outcomes for both customers and firms *

better

Increased

Targeting customers by matching the company capabilities, strengths, and product features with customer need results in ___ service offering in the eyes of target customers *

win-win

superior

satisfying

Firms need to focus on customer volume instead of focusing on customer value and fit. This statement is considered ___ *

True

False

Fallacy

For customers that do not significantly offer higher value, the firm must focus on ___

dividing the customer based into different value levels

give higher service levels

increase prices and cut servicing costs

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