Create a new product for Kellogg's company that could be an extension of an existing brand(family branding) or totally new branded product(individual branding)In order to assist in developing the marketing plan, the report should cover the following sections1. introduction2. Business mission statement (Source either from the company or your decision)3. Marketing environmental analysis External environmental analysisMacro-environment: PESTLE analysisMicro-environment: Porter’s Five ForcesInternal environmental analysis: SWOT and TOWS analysis (both in a table format listing a few key points – the SWOT and TOWS tables are not included in the word count)Optional: BCG Matrix (not included in the word count)4. Marketing objectives ( develop SMART objectives based on marketing environment analysis)Based on UK marketing. Please use your own words.Many thanks

Introduction:The breakfast cereal market is constantly evolving, with consumers seeking healthier,…

Answered: Create a new product for Kellogg's…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Create a new product for Kellogg's company that could be an extension of an existing brand(family branding) or totally new branded product(individual branding)

In order to assist in developing the marketing plan, the report should cover the following sections

1. introduction

2. Business mission statement (Source either from the company or your decision)

3. Marketing environmental analysis

External environmental analysis
1. Macro-environment: PESTLE analysis
2. Micro-environment: Porter’s Five Forces
Internal environmental analysis: SWOT and TOWS analysis (both in a table format listing a few key points – the SWOT and TOWS tables are not included in the word count)
Optional: BCG Matrix (not included in the word count)

4. Marketing objectives ( develop SMART objectives based on marketing environment analysis)

Based on UK marketing. Please use your own words.

Many thanks

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