Answered: Promising new product ideas should be…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Promising new product ideas should be identified and impractical ones eliminated in the this stage, allowing maximum use of the company's resources.

Select one:

a. Idea Stage

b. Product Development Stage

c. Concept Stage

d. Test Marketing Stage

Finally, these are very important in decision to form a company. An area with an entrepreneurial pool and a meeting place where entrepreneurs and potential entrepreneurs can discuss ideas, problems, and solutions spawns more new companies than an area where these are not available.

Select one:

a. Family

b. Peers

c. Cultural/subcultural

d. Teachers

Which of the following proactive strategies pushes your product into the take-off stage?

Select one:

a. Increasing the price range of your product

b. Developing a marketing message

c. Leaving the features of your product as is

d. Getting the testimonials from future customers

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