Everyone in a target market falls into one of the five groups of adoption based on his or her willingness to try the innovation (see Exhibit 8.11 in Chapter 8 of the textbook Marketing management  the 3rd edition by Marshall and Johnston). There are innovators, early adopters, early majority, late majority, and laggards. A person can be an innovator or early adopter in one product category and a laggard in another. Describe the process of adoption and the different categories. Next, select two products that you have adopted/purchased, and how the process and category applied to you?

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Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.