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Attempt all questions. Answer and discuss by examples. A.1 Explain this model in Digital Marketing and a case study of this model: the 5 steps in the marketing process in digital era. 1. Understand the marketplace, customer needs and wants 2. Design a customer- driven marketing strategy 3. Construct an integrated marketing programme 4. Build profitable relationships and create delight 5. Capture value from customers to create profit and customer equity

Attempt all questions. Answer and discuss by examples. A.1 Explain this model in Digital Marketing and a case study of this model: the 5 steps in the marketing process in digital era. 1. Understand the marketplace, customer needs and wants 2. Design a customer- driven marketing strategy 3. Construct an integrated marketing programme 4. Build profitable relationships and create delight 5. Capture value from customers to create profit and customer equity

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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• Attempt all questions. Answer and discuss by examples. A.1 Explain this model in Digital Marketing and a case study of this model: the 5 steps in the marketing process in digital era. 1. Understand the marketplace, customer needs and wants 2. Design a customer- driven marketing strategy 3. Construct an integrated marketing programme 4. Build profitable relationships and create delight 5. Capture value from customers to create profit and customer equity
Transcribed Image Text:• Attempt all questions. Answer and discuss by examples. A.1 Explain this model in Digital Marketing and a case study of this model: the 5 steps in the marketing process in digital era. 1. Understand the marketplace, customer needs and wants 2. Design a customer- driven marketing strategy 3. Construct an integrated marketing programme 4. Build profitable relationships and create delight 5. Capture value from customers to create profit and customer equity
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