Q1. Give an example of each driver of innovation Driver Example Financial pressures to reduce costs, increase efficiency, do more with less, etc. Increased competition Shorter product life cycles Value migration Stricter regulation Industry and community needs for sustainable development Increased demand for accountability Demographic, social and market changes Rising customer expectations regarding service and quality Changing economy Greater availability of potentially useful technologies coupled with a need to exceed the competition in these technologies
Q1. Give an example of each driver of innovation Driver Example Financial pressures to reduce costs, increase efficiency, do more with less, etc. Increased competition Shorter product life cycles Value migration Stricter regulation Industry and community needs for sustainable development Increased demand for accountability Demographic, social and market changes Rising customer expectations regarding service and quality Changing economy Greater availability of potentially useful technologies coupled with a need to exceed the competition in these technologies
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Q1. Give an example of each driver of innovation
Driver Example
Financial pressures to reduce costs, increase efficiency, do more with less, etc.
Increased competition
Shorter product life cycles
Value migration
Stricter regulation
Industry and community needs for sustainable development
Increased demand for accountability
Demographic, social and market changes
Rising customer expectations regarding service and quality
Changing economy
Greater availability of potentially useful technologies coupled with a need to exceed the competition in these technologies
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