Read and consider the following scenarios. Determine whether thispertains to existing customers, prospects, or target market users. Fill inthe blanks with your response.Prospect 1. For school purposes, students must purchase a tablet or laptop._2. To boost her immune system, Marina needs to buy hervitamin C.3. A student needs mobile data in order to comply with therequirements in school._4. Diego, who works in a factory, need transportation.5. A sari-sari store owner wants to go online selling._6. Hospitals need facemasks and PPES.

Customers can be referred to as those people who become the purchaser of the product offered by a…

Answered: Read and consider the following…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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In detail, describe (minimum of 10) different Ad exposures someone could experience on a given day. (For example: North Face Jacket Facebook ads while using facebook, in the morning, and seeing lawyer billboards while driving in the evening) Analyze it from a marketer's perspective, as to why they reached you the way they did, you being their target audience.
A cybersecurity company wants to start a blog educating consumers about the dangers of cybercriminals. The blog will be written by a leading expert who used to work for the FBI. Which two elements of the UX honeycomb are explicitly covered in this blog? Valuable and credible Accessible and findable Usable and findable Credible and accessible
Dalina forgot her golf glove, so she bought the brand that was sold in the pro shop before her match. Which type of consumer problem solving did Dalina use?
Examine how the two-step flow theory plays out in your real life. Describe your last purchasing decision which was based on the review or opinion of another individual/opinion leader. What did you purchase and who was the opinion leader that influenced the decision? What about the opinion leader contributed to the persuasiveness of his/her message?
Jerry is looking to book his wedding venue. He wants to get married in the same venue where his parents got married 40 years ago. What type of buying need is impacting Jerry's decision making? Multiple Choice Economic Practical Ronal Psychological
MARKET SEGMENTS Convenience driven consumers These are consumers that are looking to simplify the purchase, or its process, and are primarily seeking the benefit of convenience. Budget conscious shoppers These consumers may make their purchase decision based on the lowest price, or select the product that represents the best value for money. Focus on quality This is a segment of consumers who are interested in higher quality products and services. Many consumers in this segment believe that buying higher quality represents better value over time. Rational, value for money The consumers in this market segment are more involved in the purchase decision and look to make decisions on a “best product solution” basis. Attracted to strong brands This market segment is less involved in their purchase decision, and will rely upon a strong brand to guide their purchase decision. Environmentally aware This is an emerging segment consisting of people who take into account the…
Introduction to business
What are the characteristics (e.g., age, income, education) of the target market customers for the following products or services? (a) National Geographic magazine, (b) Chobani Greek Yogurt, (c) New York Giants football team, and (d) Facebook.
answer it
What were the top 3 associations that SFA led to in the minds of customers concerning the salesperson? Satisfaction with the salesperson, information, and product knowledge Trust in the salesperson, market knowledge, and responsiveness Professionalism, information, and market knowledge Information, understanding and anticipating needs, and decision making
In the context of the web, what is a cookie? What is the benefit of cookies for online shoppers? What is the risk?
3 What are the characteristics (e.g., age, income, edu- cation) of the target market customers for the follow- ing products or services? (a) National Geographic magazine, (b) Chobani Greek Yogurt, (c) New York Giants football team, and (d) Facebook.

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