Identify and provide evidence of how important innovation is for your customers and market. Discuss your company/brands’ innovation strategy or if they need one in relation to your target market’s expectations now and in the future. COMPANY: CROCS COMPETITORS: NIKE AND ADIDAS

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Identify and provide evidence of how important innovation is for your customers and market. Discuss your company/brands’ innovation strategy or if they need one in relation to your target market’s expectations now and in the future.

COMPANY: CROCS

COMPETITORS: NIKE AND ADIDAS

 

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