Investigate how customers respond when software or applications stop working on their desktop computers or mobile devices. What can individual consumers do to stay away from frustrating situations such as these? Solution-oriented. What kinds of tactics did you utilise when y

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Investigate how customers respond when software or applications stop working on their desktop computers or mobile devices. What can individual consumers do to stay away from frustrating situations such as these? Solution-oriented. What kinds of tactics did you utilise when you were confronted with difficult software or application problems? What actions have you done to address the issue that has arisen?

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