As exemplifhed by the Amazon Echo commercial with Michael B. Jordan, the Wren clothing commercial, and the Do It for Denmark campaign.. O. ...sex appeals can create brand awareness O. ....for sex appeal to work, the ad needs to have half-naked models. O. ...sex appeals can only sel sex products. O. ...for a sex appeal to work, the ad needs to reference sex. O. ...sex appeals are the weakest appeal
As exemplifhed by the Amazon Echo commercial with Michael B. Jordan, the Wren clothing commercial, and the Do It for Denmark campaign.. O. ...sex appeals can create brand awareness O. ....for sex appeal to work, the ad needs to have half-naked models. O. ...sex appeals can only sel sex products. O. ...for a sex appeal to work, the ad needs to reference sex. O. ...sex appeals are the weakest appeal
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question 22
As exemplifhed by the Amazon Echo commercial with Michael B. Jordan, the Wren clothing commercial, and the Do It for Denmark campaign..
O. ...sex appeals can create brand awareness
O. ....for sex appeal to work, the ad needs to have half-naked models.
O. ...sex appeals can only sel sex products.
O. ...for a sex appeal to work, the ad needs to reference sex.
O. ...sex appeals are the weakest appeal.
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