In 2003, Elissa signed a promotional deal with Pepsi, becoming the Middle East's brand ambassador title she held for four years. Subsequently, she shot two advertisements with American pop star Christina Aguilera for Pepsi for the World Football Cup. This is an example of which spokesperson: * O Expert O Dead person endorsement CEO snoke nerson
In 2003, Elissa signed a promotional deal with Pepsi, becoming the Middle East's brand ambassador title she held for four years. Subsequently, she shot two advertisements with American pop star Christina Aguilera for Pepsi for the World Football Cup. This is an example of which spokesperson: * O Expert O Dead person endorsement CEO snoke nerson
Chapter18: Personal Selling And Sales Promotion
Section18.2: Mistine’s Mystique: Great Promotional Strategies
Problem 2C
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