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Pepsi has long fielded direct aim at rival Coca-Cola. ads that take Joy-Pepsi Reminder Comparative Informative Encouraging

Pepsi has long fielded direct aim at rival Coca-Cola. ads that take Joy-Pepsi Reminder Comparative Informative Encouraging

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Pepsi has long fielded ads that take direct aim at rival Coca-Cola. * Jöy-Pepsi Reminder Comparative O Informative Encouraging
Transcribed Image Text:Pepsi has long fielded ads that take direct aim at rival Coca-Cola. * Jöy-Pepsi Reminder Comparative O Informative Encouraging
KFC new “ZINGER" poster is posted on all social media platforms. KFC is the element in this communication process. * Media Sender Message Receiver
Transcribed Image Text:KFC new “ZINGER" poster is posted on all social media platforms. KFC is the element in this communication process. * Media Sender Message Receiver
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