Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
How to solve the business problem using SWOT?
Expert Solution

Step 1
- Introduction:
SWOT analysis is a strategic management tool, through which a company can understand and identify the companies strength, their weakness and possible opportunities and threats of the market they are operating on.
Here snack factory is a company which makes both pretzel and chips. But they are facing challenges to achieve their marketing target. Even after re-strategizing their marketing techniques, they are unable to meet their marketing goals. By applying SWOT analysis, Snack factory can identify their issues regarding their business.
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