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Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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7. Which do you prefer, a branded or a general quality hair keeper? Соpy 150 responses Brandod Hak Keper 65 (43.3%) Ganaral Qualty Halr Kaapar 89 (59.3%) 20 40 60 80 100 FIGURE 7. 8. How likely are you to recommend this product to others? Copy 152 responses Extremely Likely -50 (32.9%) Likely 59 (36.86) Nautral 41 (27%) Unlikely -4 (2.6%) Extremely Unlikely -1 (0.7%) 20 40 60
Transcribed Image Text:7. Which do you prefer, a branded or a general quality hair keeper? Соpy 150 responses Brandod Hak Keper 65 (43.3%) Ganaral Qualty Halr Kaapar 89 (59.3%) 20 40 60 80 100 FIGURE 7. 8. How likely are you to recommend this product to others? Copy 152 responses Extremely Likely -50 (32.9%) Likely 59 (36.86) Nautral 41 (27%) Unlikely -4 (2.6%) Extremely Unlikely -1 (0.7%) 20 40 60
11. Which promotion method does make you to buy our product? Copy 152 responses Advertising 81 (53.3%) 53 (34.9%) Sales Promotion Personal Selling -38 (25%) Publicity by words of mouth -32 (21.1%) 20 40 60 80 100 FIGURE 11. 12. Can we contact you for a potential follow-up on this product? Copy 153 responses Yes 104 (68%) No 52 (34%) 25 50 75 100 125 FIGURE 12.
Transcribed Image Text:11. Which promotion method does make you to buy our product? Copy 152 responses Advertising 81 (53.3%) 53 (34.9%) Sales Promotion Personal Selling -38 (25%) Publicity by words of mouth -32 (21.1%) 20 40 60 80 100 FIGURE 11. 12. Can we contact you for a potential follow-up on this product? Copy 153 responses Yes 104 (68%) No 52 (34%) 25 50 75 100 125 FIGURE 12.
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