Imagine that you own a coffee shop in downtown Toronto. You think it's time to expand to a second location in a different part of the Greater Toronto Area. However, you need to make sure that the second location you have selected will be as popular with customers as your current location. You want to do a survey. You know you can't ask everyone, so you need to ask a sample. PART 1: What process should you follow to select your sample? PART 2: What is the best way to administer your survey to make sure you get enough responses to give you a good representative sample?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Imagine that you own a coffee shop in downtown Toronto. You think it's time to expand to a second location in a different part of the Greater Toronto Area. However, you need to make sure that the second location you have selected will be as popular with customers as your current location. You want to do a survey. You know you can't ask everyone, so you need to ask a sample.

PART 1: What process should you follow to select your sample?

PART 2: What is the best way to administer your survey to make sure you get enough responses to give you a good representative sample?

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