Scenario 3: Kohl’s Department Store has experienced steady growth in every department over the past decade. Sales and market share continue to grow but Kohl’s wants to know the level of customer satisfaction among its existing target market. In addition, the company would like to know how to continue to expand sales over the upcoming decade and would like to know how they could better serve customers within their stores and online. Using any form of a Likert scale, create a questionnaire with a minimum of 10 questions that Kohl’s current customers could answer:
Scenario 3:
Kohl’s Department Store has experienced steady growth in every department over the past decade. Sales and market share continue to grow but Kohl’s wants to know the level of customer satisfaction among its existing target market. In addition, the company would like to know how to continue to expand sales over the upcoming decade and would like to know how they could better serve customers within their stores and online.
Using any form of a Likert scale, create a questionnaire with a minimum of 10 questions that Kohl’s current customers could answer:
Likert scale is a scale which is widely used in research and it provides a series of answers to the researchers that go from one extreme to another. It is used to understand the views, perspective towards a brand, product, or a potential target market. In likert scale the respond is based on the basically the agreement or the disagreement level.
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