Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
Q5
What factors can angel take into account when developing a marketing
communication mix and what types of tools are available for it to use to develop its
integrated marketing communication for its angel brands
You are preparing to give a presentation to marketing students about primary and
secondary methods of data collection in
Outline the structure of your talk and summarize the main points you would want get
across to your audience in the one hour allocated to you to deliver an effective
presentation?
Using Michael Porter's generic competitive model, show the options that the marketing
manager for Airtel Zambia can use to compete in the sector?
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