M1 “FIND YOUR GRATNESS” Evaluate these business' advertisments in terms of: 1. Level of attractiveness 2. Slogan used in advertisement 3. Target market 4. Positioning Strategy (Attributes, Benefits or on strong beliefs and values, engaging customers on a deep, emotional level). 5. Identify whether the advertisement’s objective is to inform, to persuade or to remind or to compare the product with competitors? Justify your answer.
M1 “FIND YOUR GRATNESS” Evaluate these business' advertisments in terms of: 1. Level of attractiveness 2. Slogan used in advertisement 3. Target market 4. Positioning Strategy (Attributes, Benefits or on strong beliefs and values, engaging customers on a deep, emotional level). 5. Identify whether the advertisement’s objective is to inform, to persuade or to remind or to compare the product with competitors? Justify your answer.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
M1
“FIND YOUR GRATNESS”
Evaluate these business' advertisments in terms of:
1. Level of attractiveness
2. Slogan used in advertisement
3. Target market
4. Positioning Strategy (Attributes, Benefits or on strong beliefs and values, engaging customers on a deep, emotional level).
5. Identify whether the advertisement’s objective is to inform, to persuade or to remind or to compare the product with competitors? Justify your answer.
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