Exploring Paid or Sponsored Placement Online Advertising   1. Use a search engine to find the online advertising webpages on the following websites:   Google AdWords Bing Ads Facebook 2. You want to explore using online promotion for the Fit4U website. Determine the types of promotions you want to use and what budget you might need.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Exploring Paid or Sponsored Placement Online Advertising

 

1. Use a search engine to find the online advertising webpages on the following websites:

 

Google AdWords

Bing Ads

Facebook

2. You want to explore using online promotion for the Fit4U website. Determine the types of promotions you want to use and what budget you might need.

 

3. Use your research to make a recommendation based on price, services offered, and other significant program features.

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