Actor Abul Hayath has appeared in advertisement of toothpaste and tea. Is he a credible source for all these products or does his credibility vary? Is he chosen for his credibility as a spokesperson or for some other characteristics

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Actor Abul Hayath has appeared in advertisement of toothpaste and tea. Is he a credible source for all these products or does his credibility vary? Is he chosen for his credibility as a spokesperson or for some other characteristics?


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Introduction

Advertising is a marketing communication that is done to communicate the need and how it can be solved through the firm's offering. This can be broad or can be hyper niched. The advent of new technology helps to make more niche marketing possible in less price.

Advertising uses many methods like story telling, celebrity endorsement, product comparisons, etc. to attract the target customers. The main aim is to catch the attention of people, communicate the needs and solution to them and make them to take some action. 

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