Males Life Mall Shopping: Insights to their shopping interest One elusive question retailers and advertisers have yet to fully answer is, “Do men really hate shopping?” While some experts say yes, others remain unsure. So, recently men’s health magazine of Mundawanga hired James Ndambo Consultants, one of the world’s largest marketing research firms to find out. Using an online descriptive research design, James Ndambo Consultants polled 2000 men across the country asking “how” “what” “where” questions about their shopping habits and preferences. The findings offer direct insights into some misrepresentation about how men shop or don’t shop as well as some lessons for marketers and advertisers. QUESTION: Critically discuss any five benefits of considering the business environment context to define the research problem. With examples show how the discussed benefits help firms/ institutions to find answers to the questions, improve and maintain quality.
Males Life Mall Shopping: Insights to their shopping interest
One elusive question retailers and advertisers have yet to fully answer is, “Do men really hate shopping?” While some experts say yes, others remain unsure. So, recently men’s health magazine of Mundawanga hired James Ndambo Consultants, one of the world’s largest
QUESTION: Critically discuss any five benefits of considering the business environment context to define the research problem. With examples show how the discussed benefits help firms/ institutions to find answers to the questions, improve and maintain quality.
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