Eash is a lifestyle e-tailer with two brands-Alpino and FBX.Both these brands are present in offline as well as online marketplace with more than 300 SKUs.The product line includes Audio and mobile accessories. Build a social media strategy for Eash's instagram handle @eashdotshop. The aim is to build an active audience with a budget of 25000 per month for a quarter. We expect you to at least include a campaign that caters to a niche and a micro-influencer/influencer strategy in this. Brownie points for quirky copies that explain the campaign. Be as creative as you can.Also Work on a Valentine's Month strategy for Eash.Shop's website. The aim is to run campaigns on that acquire customers as well as position our offerings and brand, targeting the Gen Z. Work on both and explain in brief.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Eash is a lifestyle e-tailer with two brands-Alpino and FBX.Both these brands are present in offline as well as online marketplace with more than 300 SKUs.The product line includes Audio and mobile accessories.

Build a social media strategy for Eash's instagram handle @eashdotshop. The aim is to build an active audience with a budget of 25000 per month for a quarter. We expect you to at least include a campaign that caters to a niche and a micro-influencer/influencer strategy in this. Brownie points for quirky copies that explain the campaign. Be as creative as you can.Also Work on a Valentine's Month strategy for Eash.Shop's website. The aim is to run campaigns on that acquire customers as well as position our offerings and brand, targeting the Gen Z.

Work on both and explain in brief. 

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