Answered: State FIVE important roles of Social…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Social Media is a powerful tool in marketing. It is one of the digital marketing techniques used to utilize social networking platforms to gain traffic and attract targeted audiences. State FIVE important roles of Social Media in Digital Marketing Strategy.

2. Email marketing is a segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail with an exception that instead of sending mail through the postal service, messages are sent electronically via email. In your own words, state and discuss FOUR advantages of Email Marketing

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