An increasing trend in marketing communications is to use “content marketing." Discuss the components of content marketing and how each component contributes to the integrated marketing communications (IMC)
An increasing trend in marketing communications is to use “content marketing." Discuss the components of content marketing and how each component contributes to the integrated marketing communications (IMC)
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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![An increasing trend in marketing communications
is to use "content marketing." Discuss the
components of content marketing and how each
component contributes to the integrated marketing
communications (IMC)](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Ff01f8f35-a554-4dc0-80aa-6938ea30145f%2F127e6023-819f-4566-8089-c0f8e8a385db%2Fq9trxq_processed.jpeg&w=3840&q=75)
Transcribed Image Text:An increasing trend in marketing communications
is to use "content marketing." Discuss the
components of content marketing and how each
component contributes to the integrated marketing
communications (IMC)
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