A multidisciplinary subject called integrated marketing communication (IMC) involves the use of both traditional and new media. Give four (4) reasons why IMC is advantageous and explain what it is using an example.
A multidisciplinary subject called integrated marketing communication (IMC) involves the use of both traditional and new media. Give four (4) reasons why IMC is advantageous and explain what it is using an example.
Chapter10: Digital Marketing And Social Networking
Section: Chapter Questions
Problem 3DYMP
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A multidisciplinary subject called integrated marketing communication (IMC) involves the use of both traditional and new media. Give four (4) reasons why IMC is advantageous and explain what it is using an example.
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