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INSTRUCTION: Please answer the following questions in no lesser than one (1) paragraph and not exceeding three (3) paragraphs. (10 points each).
1. How can an organization implement the marketing concept?
2. What is customer relationship management? What is it so important to "manage" this relationship?
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- 70 - 86. Read the case below and provide ONE (1) feasible recommendation on what kind of media and marketing message they should provide to avoid this scenario based on your evaluation/assessment. McDonald's has pulled out its ad dubbed by some as the "BF-GF commercial," after the Catholic Bishops' Conference of the Philippines (CBCP) called for them to stop airing the ad, reports Inquirer.net. The giant fast-food chain decided to pull out the 30-second ad from significant television networks yesterday after some Catholic Church officials said it could send the wrong message to children. In the commercial, a little girl asks a boy if she was already his girlfriend. The boy says no, claiming girlfriends are too demanding. However, he seemingly changes his mind when the girl says all she wants is the P25 French fries at McDonald's. McDonald's Philippines Vice President for Marketing Margot Torres told Radio Veritas that they have pulled out the ad because they respect the call of…provide an explanantion of the marketing terms, compare and contrast them and provide and example of how they are used in marketing. 1.1 need and wantsBIRZEIT UNIVERSITY CIPLES OF MARKETING 1-Lecture-1202 - MKET130 -Me / My courses / PRINCIPLES OF MARKETING 1-Lecture-1202 - MKET130 -Meta / Topic 1/ Ch.1 Quiz Time left 0:05 Which of the following uses a customer-centered "sense-and-respond" philosophy rather than a product-centered "make- and-sell" philosophy? O a. the production concept Ob. the inside-out perspective O c. marketing myopia O d. the marketing concept O e. market segmentation of Clear my choice Finish attempt ... Announcements Jump to...
- How is a marketing-oriented firm different from a production-oriented firm or a sales-oriented firm? 1 - 2 paragraphs?In a study, causation can be best established by: A) considering a single explanation. B) evaluating the methodologies used. C) accounting for competing explanations. D) analyzing the scope of the study.Answer the following critical thinking question from chapter 6 by using your textbook with citations (see the example listed).. Minimum requires are 2/4 substantial double-spaced paragraphs. Always support your answers. Chapter 6/ ppts 6-20 critical thinking assignment: Name the five stages in the consumer decision process. Be sure to follow the example and cite.
- 1) How do your proposed changes match up with the customer needs and wants? Explain. 2) how can you improve the matchup between your ad, your product design, and the customer needs and wants?Write a few short paragraphs that showcases the unique and exciting opportunities for brand partnerships within the entertainment industry. Your target audience is potential brand collaborators seeking innovative and engaging avenues to connect with their audience. Remember to keep the content concise, persuasive, and tailored to the needs and interests of potential brand partners in the entertainment sector. (Write at least 5 specific examples of creative opportunities).Your team is about to lunch new innovative, product packed with nutrition, in the Caribbean Island of Barbados. A Berry and Rose slushie drink together with a 4.5% alcoholic wine. The ingredients are; Sugar, Apple, Banana, Mango, Dragon Fruit and Berries. Which when combined together it gives an ombre effect of pink and purple. The desired target audience are females 18-25. 1i) Using the information above, in your own words create a Value Proposition. (150 words) ii) Why do you think this product has commercial potential? (value creation, market potential, ability to create)
- 1. Juan wants to gain a usable understanding of consumer behavior. Which application of consumer behavior does this represent? a. Marketing strategy! b. Social marketingGive examples of how the concept of reference group can be applied in practice, explaining how you were personally influenced by the reference group consisting of a product. What are the consequences for marketing managers of such behavior?ANSWER DIS GOOD!!!! Think of 1 marketing communication that resonated with you. This could be a TV ad, sales promotion, or an event from the 2000's (or even later). Try to find the material in streaming sites or in other platforms. Evaluate whether this marketing communication was effective for you. Now, with the same company, try to find a marketing communication material they used in the past 3 years. Compare the 2 campaigns and share your insights. Explain how the company shifted or maintained its strategy. Here is one example: Jolibee. In the 90s, their TV ads (https://www.you tube.com/watch?v=etI-Ac8VtrU) are focused on their products. You will notice that their ads have multiple shots of their food items. Now they use platforms, such as Facebook and YT site to create viral videos (https://www.you tube.com/watch?v=KGH4TBl7v-0) that trigger all sorts of emotions. There is less focus on the product, but more focus on the experience. All their stories anchor on Jolibee as a…
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