What changes in the marketing environment led McDonald’s to launch its “What We’re Made Of” initiative? 2: The video refers to a “360 campaign” used by McDonald’s to convey its message. What does this mean? Give some examples of the components of the campaign.
Watch the following Video link and read the summery of the video:
https://www.viddler.com/embed/a0a0a318
Video Summary: In 2008, McDonald’s noted changes in its customers' attitudes toward fast food. The company adapted its marketing mix accordingly, developing a messaging program around a set of “proof points” emphasizing the freshness and quality of ingredients used. The video explains the elements of the program.
The company has moved on to other initiatives since this video was made, based on other changes in the
1: What changes in the marketing environment led McDonald’s to launch its “What We’re Made Of” initiative?
2: The video refers to a “360 campaign” used by McDonald’s to convey its message. What does this mean? Give some examples of the components of the campaign.
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