Focusing on Promotion, critically analyse the gaming company Activision Blizzards current online and offline promotional campaigns, including a discussion of how they are being discussed in the media due to their reputational crisis. In your analysis:
Question 2.4)
Focusing on Promotion, critically analyse the gaming company Activision Blizzards current online and offline promotional
campaigns, including a discussion of how they are being discussed in the media due to their
reputational crisis. In your analysis:
• Identify the target market for their ‘message’, chosen by the organisation.
Promotion is a type of communication which bridges the gap between the buyer and seller. The seller uses their persuasive power of himself to convert the next person into a buyer by purchasing their goods or services through promotions. This method of marketing may also create interest in the minds of buyers and can also generate loyal customers.
The campaign must be formulated to reach an attainable goal, must be presented in a unique way that engages its audience, and must, throughout its course, showcase the item or service which is its focus. At its completion, the promotional campaign must bear results.
Step by step
Solved in 2 steps
