Develop an integrated marketing communication plan, covering a 12-month period, for the launch and rollout of Cerassiee tea. 1. Communication Strategy and Promotional Mix - Develop a Creative brief -Describe the message strategy and key approach(es) to be used in communication -Create a prototype for at least one communication material. -Develop a promotional mix plan, indicating preferred IMC tools with rationales for each.
Develop an integrated marketing communication plan, covering a 12-month period, for the launch and rollout of Cerassiee tea. 1. Communication Strategy and Promotional Mix - Develop a Creative brief -Describe the message strategy and key approach(es) to be used in communication -Create a prototype for at least one communication material. -Develop a promotional mix plan, indicating preferred IMC tools with rationales for each.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Develop an integrated marketing communication plan, covering a 12-month period, for the launch and rollout of Cerassiee tea.
1. Communication Strategy and Promotional Mix
- Develop a Creative brief
-Describe the message strategy and key approach(es) to be used in communication
-Create a prototype for at least one communication material.
-Develop a promotional mix plan, indicating preferred IMC tools with rationales for each.
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