4.Select one advertisement for a global product (i.e., a product that is marketed in more than one country). 1. Describe the four types of segmentation strategies (i.e., demographic, psychographic, geographic, and behavioral) 2. Explain which types of segmentation strategy are used in the advertisements and why 3. Evaluate how effectively the advertisement utilizes creative strategy
4.Select one advertisement for a global product (i.e., a product that is marketed in more than one country). 1. Describe the four types of segmentation strategies (i.e., demographic, psychographic, geographic, and behavioral) 2. Explain which types of segmentation strategy are used in the advertisements and why 3. Evaluate how effectively the advertisement utilizes creative strategy
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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4.Select one advertisement for a global product (i.e., a product that is marketed in more than one country).
1. Describe the four types of segmentation strategies (i.e., demographic, psychographic, geographic, and behavioral)
2. Explain which types of segmentation strategy are used in the advertisements and why
3. Evaluate how effectively the advertisement utilizes creative strategy
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