Goal: write a plan that outlines the promotional mix to be used Situation 1 -Consumer product, durable, slightly complex Introductory stage of the PLC Selective distribution -You have a large firm. Highly concentrated market in large urban areas Situation 2 Industrial product that is complex and expensive -Introductory stage of the PLC -You have a small company Small market, highly dispersed Due: July 21st by 5pm

Goal: write a plan that outlines the promotional mix to be used Situation 1 -Consumer product, durable, slightly complex Introductory stage of the PLC Selective distribution -You have a large firm. Highly concentrated market in large urban areas Situation 2 Industrial product that is complex and expensive -Introductory stage of the PLC -You have a small company Small market, highly dispersed Due: July 21st by 5pm

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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