[spice] Silk Road Enterprises is finding that they are having a hard time selling their spices andseasonings. They currently have an in-house sales team that is dependent on the company and takespossession of the product before they sell it. In an attempt to boost their sales, Silk Road Enterprisesis considering independent, spice-category specialists to sell their product. These specialists wouldnot take ownership of the seasonings and spices they sell, instead, they would simply secure ordersand relay them back to Silk Road Enterprises for direct fulfillment. Silk Road Enterprises currentlyuses what kind of intermediary, and they are considering using what other kind of intermediary?agent, manufacturer sales branchmanufacturer sales branch, agentmanufacturer sales office, agentagent, manufacturer sales officemerchant wholesaler, agent

Intermediary in the context of sales refers to the individuals, entities, or units involved in…

Answered: [spice] Silk Road Enterprises is…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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