Question 22 revisited—looks at additional purposes of sales promotions 30 What are the two goals of direct marketing?From the book directly 31 One of the advantages of direct marketing for sellers is that direct marketing ________Compares direct marketing with other forms of selling—where does direct marketing have an advantage? 32 Which is necessary for direct marketing to be effective?Think in terms of what is essential to carry out legitimate direct marketing activities 33 Which isNOTa common use of a direct marketing database?Nothing to add on this one 34 How does a company’s effective use of a customer database benefit consumers?Extension of previous question 35 Which of the following is an advantage of printed catalogs over digital catalogs?One is real and the other lives in my computer? Not so fast 36 How has the National Do Not Call Registry changed the telemarketing industry?Need to think about this one before choosing the answer 37 Which is a potential drawback of advertising on or attempting to influence content on a blog?Think about the features of blogs, both pros & cons 38 Why have direct-response television commercials seen an increase in popularity in recentyears?Another pro & con questions – book source39 Which isNOTone of the ways a company can conduct online marketing?Another “duh!†question
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