Discuss any counter-responses made by the online community. Clearly indicate to which degree the organisation’s ‘message’ impacted positively on the organisation’s reputation.
Question 2.3)
Focusing on Promotion, critically analyse the gaming company Activision Blizzards current online and offline promotional
campaigns, including a discussion of how they are being discussed in the media due to their
reputational crisis. In your analysis:
• Discuss any counter-responses made by the online community. Clearly indicate to which
degree the organisation’s ‘message’ impacted positively on the organisation’s reputation.
The three multibillion-dollar gaming businesses, Activision, Blizzard, and King, are "linked" via a marketing agency called Activision Blizzard Media (ABM). Greg Carroll, its EMEA commercial director, has the responsibility of generating "significant growth" in ad income on platforms other than King's assets and those that don't typically run advertisements.
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