Week 1 Advertising Plan Make an executive summary of Nike product "The Air Zoom Alphafly Next Nature" it must include : Company Description Name/origin/key characteristics/locations/industry/etc.....be specific. Product Description The product/service you have chosen....be specific. Mission Statement What is the company's statement. Target Market Who are their main customers.....be specific. Marketing & Sales Strategy What is their strategy & tactics to get the product to market. Competition Who are their main competitors.....why.....be specific. Management Identify the key players for the company.....be specific. Operations Identify key locations for the business.....be specific. Conclusion Close out your summary with positive statements. Include the sources

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Week 1 Advertising Plan Make an executive summary of Nike product "The Air Zoom Alphafly Next Nature" it must include :

Company Description Name/origin/key characteristics/locations/industry/etc.....be specific. Product Description The product/service you have chosen....be specific. Mission Statement What is the company's statement. Target Market Who are their main customers.....be specific. Marketing & Sales Strategy What is their strategy & tactics to get the product to market. Competition Who are their main competitors.....why.....be specific. Management Identify the key players for the company.....be specific. Operations Identify key locations for the business.....be specific. Conclusion Close out your summary with positive statements.

Include the sources

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