Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Create a marketing plan for a new Hair oil
![Executive Summary
1.
A. Brief description/overview of your marketing plan- write this section of your plan last
II. Products/Services
A. Clarify exactly what your business offers
III. Target Customers
A. Identify your target customer and their characteristics that would make them interested in
your product or service](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F6c4a6a13-daa7-4562-9a03-652b4cf0113d%2F891a457c-7918-4b1e-a929-ac29aa13ee6a%2F09ve5do_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Executive Summary
1.
A. Brief description/overview of your marketing plan- write this section of your plan last
II. Products/Services
A. Clarify exactly what your business offers
III. Target Customers
A. Identify your target customer and their characteristics that would make them interested in
your product or service
![IV.
Unique Selling Proposition and Competitive Analysis
A. Identify what makes your product or service unique. What problem are you fixing for your
target customer that your competition is not?
B. Identify your direct and indirect competition. How will your business be different?
V.
Pricing and Sales Volume Potential
A. Identify how you will price your product or service
B. Identify your sales volume
VI.
Location Analysis
A. Where will your business be located? How will this impact your pricing and sales volume
potential?](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F6c4a6a13-daa7-4562-9a03-652b4cf0113d%2F891a457c-7918-4b1e-a929-ac29aa13ee6a%2Fcktpnj7_processed.jpeg&w=3840&q=75)
Transcribed Image Text:IV.
Unique Selling Proposition and Competitive Analysis
A. Identify what makes your product or service unique. What problem are you fixing for your
target customer that your competition is not?
B. Identify your direct and indirect competition. How will your business be different?
V.
Pricing and Sales Volume Potential
A. Identify how you will price your product or service
B. Identify your sales volume
VI.
Location Analysis
A. Where will your business be located? How will this impact your pricing and sales volume
potential?
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