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Create a marketing plan for a new Hair oil

Create a marketing plan for a new Hair oil

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Create a marketing plan for a new Hair oil

Executive Summary 1. A. Brief description/overview of your marketing plan- write this section of your plan last II. Products/Services A. Clarify exactly what your business offers III. Target Customers A. Identify your target customer and their characteristics that would make them interested in your product or service
Transcribed Image Text:Executive Summary 1. A. Brief description/overview of your marketing plan- write this section of your plan last II. Products/Services A. Clarify exactly what your business offers III. Target Customers A. Identify your target customer and their characteristics that would make them interested in your product or service
IV. Unique Selling Proposition and Competitive Analysis A. Identify what makes your product or service unique. What problem are you fixing for your target customer that your competition is not? B. Identify your direct and indirect competition. How will your business be different? V. Pricing and Sales Volume Potential A. Identify how you will price your product or service B. Identify your sales volume VI. Location Analysis A. Where will your business be located? How will this impact your pricing and sales volume potential?
Transcribed Image Text:IV. Unique Selling Proposition and Competitive Analysis A. Identify what makes your product or service unique. What problem are you fixing for your target customer that your competition is not? B. Identify your direct and indirect competition. How will your business be different? V. Pricing and Sales Volume Potential A. Identify how you will price your product or service B. Identify your sales volume VI. Location Analysis A. Where will your business be located? How will this impact your pricing and sales volume potential?
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