explain the difference between push strategy and pull strategy in the developing a marketing communication programmme.give example for each strategy
question2
a)explain the difference between push strategy and pull strategy in the developing a marketing communication programmme.give example for each strategy
b)coronavirus (covid-19)crisis impact in higher education new learning in the new normal :suggest a marketing strategy using virtual tools to promote the online courses programme in asia e university
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Marketing communication focuses on attracting, informing and convincing the consumers to buy the product or service and also informing the benefits of the product or service. The eventual objective of marketing communication is to escalate sales of the firm's goods or services
The strategy is a comprehensive decision plan establishing critical direction and instructing the assignment of resources. An approach aids the company in establishing an objective for its future business.
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