.Undifferentiated marketing = Mass marketing Agree O Disagree

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
.Undifferentiated marketing = Mass marketing
Agree
Disagree
.Brand name selection it should be about the product's benefits and qualities
Agree O
Disagree
Societal marketing concept aims fit between consumer short-run wants and
.consumer long-run welfare
Agree
Disagree
Transcribed Image Text:.Undifferentiated marketing = Mass marketing Agree Disagree .Brand name selection it should be about the product's benefits and qualities Agree O Disagree Societal marketing concept aims fit between consumer short-run wants and .consumer long-run welfare Agree Disagree
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